MAKE YOUR MEDIA STRATEGY SMARTER

MISSION STATEMENT

Empower clients with advanced analytics, data modeling & machine-learning based optimization to achieve higher efficiency and maximize media results
 
AUDIENCE MODELING
Define and discover audience passion points to help clients shape and improve audience segmentation and planning
Examine user online behaviors and navigation patterns. Reach them at the right time with the right message
Create custom Look-A-Like audience through predictive modeling based on existing CRM data to expand audience targeting
 
MEDIA INSIGHTS
Understand how audience engage with your ads through user-level behavioral analytics
Improve media efficiency through data-driven performance analytics including frequency, recency, brand safety, omnichannel analysis, sales lift study and path to conversion analysis and etc.
 
CUSTOM ANALYTICS
Develop tailored advanced analytics to answer client’s business questions through marketing mix modeling, multi-touch attribution solutions and etc.
Customize Test and Learn roadmap to solve business challenges and uncover new business opportunities
 
AUDIENCE MODELING
Define and discover audience passion points to help clients shape and improve audience segmentation and planning
Examine user online behaviors and navigation patterns. Reach them at the right time with the right message
Create custom Look-A-Like audience through predictive modeling based on existing CRM data to expand audience targeting
 
MEDIA INSIGHTS
Understand how audience engage with your ads through user-level behavioral analytics
Improve media efficiency through data-driven performance analytics including frequency, recency, brand safety, omnichannel analysis, sales lift study and path to conversion analysis and etc.
 
CUSTOM ANALYTICS
Develop tailored advanced analytics to answer client’s business questions through marketing mix modeling, multi-touch attribution solutions and etc.
Customize Test and Learn roadmap to solve business challenges and uncover new business opportunities

MARKETING SCIENCES OFFERINGS

Maximize campaign efficiency with data-driven insights throughout campaign flight time

MARKETING SCIENCES OFFERINGS

Maximize campaign efficiency with data-driven insights throughout campaign flight time
WX20180928-020335@2x
WX20180928-020737@2x